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WORK POWERFULLY DREAM BIG
The Concept
Enerjoy was created to make getting your protein in feel a little more joyful. In a category so often designed and marketed towards men, the brand brings a feminine, beautiful and uplifting perspective to protein and keto products, making wellness feel less like something you have to do and more like something you actually want to be part of.
The brand was designed to make healthy choices feel positive, exciting and worth sharing. From the colourful packaging to the playful personality, Enerjoy turns your post-workout protein bar into part of the moment.
The Enerjoy wordmark takes inspiration from the curves and strength of our bodies, with soft but strong, energetic letterforms that flow into and support one another. It represents movement and energy, but also the community and encouragement at the heart of the brand.
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