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WORK POWERFULLY DREAM BIG
The Concept
Sundaze is a colourful range of cocktail and mocktail mixers built around one simple idea: every day deserves to feel a little more like Sunday. With fun flavours and an easygoing personality, the brand turns making a drink into a small moment to slow down, switch off and enjoy.
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The identity leans into the social side of the ritual, from afternoon drinks with friends to a solo cocktail in the sun. Bold typography, playful packaging and flavour-led colour make Sundaze feel fun, expressive and highly shareable, while the cheeky “For the Day Drinkers” tagline ties the whole attitude together.
Bold typography and highly considered product photography do the heavy lifting across the Sundaze identity. Clean, graphic compositions let the colourful drinks, ingredients and packaging take centre stage, creating a visual world that feels fresh, playful and polished while giving every flavour its own moment.
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